Get Connected With Your Customers
Social Media Marketing is the process of using social media networks to promote a business. This type of marketing allows companies to connect and interact with their target markets personally. With over 65% of US adults on social media, this is one of the most cost effective ways to market (consumer-action.org, September 2011).
Facebook is the largest and strongest social media network with over 950 million active users. Not only can you reach your current customer base with Facebook, it is a great tool to reach potential customers. Facebook can assist in building positive relationships with your customers by actively communicating with them.
Twitter is the second largest social media network with over 550 million active users. Twitter keeps your clients up-to-date with what is going on with brief updates in 140 characters or less.
Pinterest is the fastest growing social network with dedicated users spending an average of 58 minutes on the site every time they visit. Pinterest showcases images of your business and products to current and potential clients. These images can be linked to your website or shopping cart.
Currently the fourth largest social media site, Google+ has over 108 million active users. Over 60% of these users log in everyday. Google+ uses the best ideas of Facebook and Twitter to create a way to stay connected to your customers in a personal way.